The Beautiful Style

The show sex and the city first aired in 1998, adapted by a collection of short stories from the book of the same name written by Candice Bushnell’s who confessed the character Carrie Bradshaw is a kind of alter ego for herself. The premise of the sex and the city storyline is four single successful women who find Mr Right in Manhattan New York. Carries Bradshaw is a writer who write a sex column and throughout the series have an on-off relationship with Mr Big, Samantha Jones a PR executive and a complete sexual libertine, Miranda Hobbs a romantic cynic and lawyer while there Charlotte York an art gallery manager and a complete romantic optimist. The show would often addressed issue relating to Carrie column and would often asked questions such as “Can women have sex like a man?” and “Are threesomes the next sexual frontiers?” Subject of all area would often be the themes of an individual episodes ranging the six seasons such as anal sex, vibrators abortion and sexual transmitted diseases.

“Never in an America film or TV series has sophisticated girl talk been more explicit, with every kink and sexual twitch of the urban mating game noted and wittily dissected” (Holden 1999: E2).

Fashion throughout the show was an important factor as well, Carrie believing in the big 2 L in life: ‘Love’ and ‘Label’. Designers label was often at the forefront of the show turning unknown designers into the mainstream. Designers such as Patricia Field who runs a Greenwich boutique was brought into the show fashion direction and was an instant success as she was able to bring in a quirky sense of style.

The debut of show Sex and the City 1998 was very much a reactionary. Books like Bridget Jones Diary and other show like Ally Mcbeal was all about thirty something Singletons. When Sex and the city came alone it responded both socially and politically about these single women’s. In 2000 43 millions of American women were single.

Kristin Davis is quoted saying: (Sohn 2002: 44)

The show is really about a cultural movement…our generation and those since have grown up with choices. We didn’t have to be married by a certain age; we could be career women if we wanted to be… [The] show is about those choices and being able to create your life in the way that you want to create it.

The audience responded was a positive one, finally a show generated on real-life response. It was a theme the audience could respond to and act within in it. The transfer of the confessional course such as women’s magazine enables to address an important audience sector not been reached before. For the show millions of women’s viewers’ sex and the city became a part of cultural fabric of everyday life. Not just by watching the show but by engage in by the magazine, the clothes they wear and even meeting friends.

Much like the post war magazine, the show was a socially new direction for women; it gave more freedom, more freedom then pervious generation. While past generation of women the opening of subject such as sex would seem taboo now the new generation of women the subject of sex is very much a free subject and often now the subject of magazines and show like sex and the city. Even the traditional magazine such as Good housekeeping now carried a sex advice page which is often the case with much of modern magazine. While some feminist would argued that decent moral in society have gone down. The subject of sex and other issue is now freely available with the invention of the internet and TV show. We all now lived in a free society for women’s to act as they pleased.